Dog Products

390 grams of premium canned food for dogs

The PRIMAL range of pet foods is formulated using the finest ingredients available in New Zealand.

In addition to premium quality meats, seafood and vegetables are used to provide optimal nutrition. PRIMAL is an incredibly delicious meal, ideal for supporting a healthy skin and coat along with your pet's energy requirements.

Available in convenient 390g tear-top cans. See our stockists for retailers in your area.

Select a Formula

    Puppy: Chicken & Salmon with NZ Green Lipped Mussel

    Benefits:

    • High meat content is perfect for fussy eaters
    • High digestibility means less waste
    • Grain-free formula promotes healthy skin and coat
    • No fillers, artificial colours, flavours or preservatives
    • Ideal for long-term feeding

    Ingredients:

    Chicken, fish (salmon & ocean fish), peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.

    Guaranteed Analysis

    Crude Protein.............. Min. 10.0%
    Crude Fat .................. Min. 5.0%
    Crude Fibre................ Max. 0.5%
    Crude Ash................. Max. 5.5%
    Moisture.................... Max. 78.0%

    AAFCO Standards

    PRIMAL Chicken & Salmon puppy food meets AAFCO standards and is 'Nutritionally Balanced' and was developed for the growth phase of puppies.

    Refrigerate any unused portions after opening. For best before date, see base of can.
    PET FOOD ONLY: PRIMAL is not intended for human consumption.

    Adult: Oceanfish & Salmon with NZ Green Lipped Mussel

    Benefits:

    • High meat content is perfect for fussy eaters
    • High digestibility means less waste
    • Grain-free formula promotes healthy skin and coat
    • No fillers, artificial colours, flavours or preservatives
    • Ideal for long-term feeding

    Ingredients:

    Ocean fish, salmon, peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.

    Guaranteed Analysis

    Crude Protein.............. Min. 8.0%
    Crude Fat......................... Min. 2.5%
    Crude Fibre.................... Max. 0.5%
    Crude Ash...................... Max. 0.5%
    Moisture....................... Max. 82.0%

    AAFCO Standards

    PRIMAL Ocean Fish & Salmon adult dog food meets AAFCO standards and is 'Nutritionally Balanced'.

    Refrigerate any unused portions after opening. For best before date, see base of can.
    PET FOOD ONLY: PRIMAL is not intended for human consumption.

    Adult: Beef & Vegetables with NZ Green Lipped Mussel

    Benefits:

    • High meat content is perfect for fussy eaters
    • High digestibility means less waste
    • Grain-free formula promotes healthy skin and coat
    • No fillers, artificial colours, flavours or preservatives
    • Ideal for long-term feeding

    Ingredients:

    Beef meat & beef mixed organs, peas, carrots, apples, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.

    Guaranteed Analysis

    Crude Protein.............. Min. 8.1%
    Crude Fat......................... Min. 5.1%
    Crude Fibre.................... Max. 1.2%
    Crude Ash...................... Max. 5.5%
    Moisture....................... Max. 81.0%

    AAFCO Standards

    PRIMAL Beef & Vegetables adult dog food meets AAFCO standards and is 'Nutritionally Balanced'.

    Refrigerate any unused portions after opening. For best before date, see base of can.
    PET FOOD ONLY: PRIMAL is not intended for human consumption.

    Adult: Lamb & Vegetables with NZ Green Lipped Mussel

    Benefits:

    • High meat content is perfect for fussy eaters
    • High digestibility means less waste
    • Grain-free formula promotes healthy skin and coat
    • No fillers, artificial colours, flavours or preservatives
    • Ideal for long-term feeding

    Ingredients:

    Lamb meat and lamb mixed organs, peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.

    Guaranteed Analysis

    Crude Protein.............. Min. 7.5%
    Crude Fat......................... Min. 8.0%
    Crude Fibre.................... Max. 0.5%
    Crude Ash...................... Max. 2.0%
    Moisture....................... Max. 81.0%

    AAFCO Standards

    PRIMAL Lamb & Vegetables adult dog food meets AAFCO standards and is 'Nutritionally Balanced'.

    Refrigerate any unused portions after opening. For best before date, see base of can.
    PET FOOD ONLY: PRIMAL is not intended for human consumption.

    Adult: Chicken & Vegetables with NZ Green Lipped Mussel

    Benefits:

    • High meat content is perfect for fussy eaters
    • High digestibility means less waste
    • Grain-free formula promotes healthy skin and coat
    • No fillers, artificial colours, flavours or preservatives
    • Ideal for long-term feeding

    Ingredients:

    Chicken, peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.

    Guaranteed Analysis

    Crude Protein.............. Min. 9.0%
    Crude Fat......................... Min. 4.4%
    Crude Fibre.................... Max. 0.5%
    Crude Ash...................... Max. 3.0%
    Moisture....................... Max. 79.0%

    AAFCO Standards

    PRIMAL Chicken & Vegetables adult dog food meets AAFCO standards and is 'Nutritionally Balanced'.

    Refrigerate any unused portions after opening. For best before date, see base of can.
    PET FOOD ONLY: PRIMAL is not intended for human consumption.

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